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Thesis Title Perceived image of souvenir in Satun province Thailand
Author Miss Safuroh Sahoh

Major Program Tourism Management

Academic Year 2014

Abstract

This research aims to study the perceived image of the souvenir in Satun. The study
reviewed research literature and theory related to that. The image of the product in favor of

offenses includes the brand. Products Communication and shopping habits of the memorial,

which includes the purpose of buying souvenirs. Sorts of Places to buy souvenirs, the tourists who
travel to Satun, Thailand is the opinion of the look and behavior of the gift shop for souvenirs in

Satun. The quantitative research using questionnaires to collect information from the tourists who

travel to Satun, Thailand. A total of 400 sets of equipment used in the study was a questionnaire
on general information. Queries about the behavior of the tourists buy souvenirs in Satun

questionnaire about perceived image of a memorial in the Province of tourists and suggestions

about gift in Satun. Data were analyzed using computer software The statistics for the frequency,
percentage, average, standard deviation and compared using T-Test F-Test and Chi-square .

The results showed that Thailand tourists who travel to Satun. The image on each side

with a level of awareness, the product image in favor of Satun. The products are at the highest

level. Inferior to the brand and communication studies from research to bring the information to
the relevant authorities to promote and develop awareness, brand image, souvenir shops Satun

sustainable known to the public. In general

KEY WORDS : PERCEIEVED, IMAGE, SOUVENIR, TOURIST