Page 114 - แม่ถ้วน หลีกภัย

Abstract

This is a study of Mrs. Tuan Leekpai's role as a canvasser

for her son and the election campaign techniques adopted by her. As
well as interviewing Mrs. Tuan Leekpai herself, the researcher also
observed and interviewed a number of Trang residents who are •
Mrs. Tuan Leekpai's relatives, fellow vendors, customers and Fl11~~hRqJU~~~~1'fJf)\'ji1qJV!1
acquaintances. Data from printed materials were collected and
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collated and the results of the studies were presented using descriptive
iJ Q./ a •
amf;lU'Vl'Wj71'Jt]j 111r1~uuu1-rn 'l.Jflflo""
analysis.
The findings show that Mrs. Tuan Leekpai played a vital 1~ ~1llii'111r1~uuu ~-:ia1tl1~11 '111fl~u
role as a female canvasser for her son, Mr. Chuan Leekpai, and r111:wii':w 1mn 1umj l~eJn~-:i 1rleJ-:i'illflITTfl:

the Democrat Party in Trang Province. She first become a canvasser ur1~1tl~t1'Ulilt1-:im!ua'4'Uln1U'Ufl~U'Ut1lu
out of her appreciation for her son and her wish for him to be ~vi-:i'IJeJ-:i~mrflj11Jt~elf)~,:j 1um~rnimn-
., '
elected as a political representative. The campaign techniques I .c::t ,a ,a
I 'll''U'U l'UeJ,:j'iJl flj~1J1J'Wjjfl fllj ll-JeJ,:j'fHl 1
used by Mrs. Tuan Leekpai included: the introduction of her son
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to the public; creating a network; encouranging her acquaintances
el87-:iri-:i1'U'15'U1J'Vl ~'1,:jfl~U'U'Wlilt1-:i l~Ofl,
to vote for him; distributing printed materials such as leaflets;
distributing and donating items from her stall; participating in illflfl'Jl "tatlfl't'f'i'iA" ~"1-:ifl~U'U'Ul~

social activities; making speeches and acting as her son's proxy in '\Aljjflf11jl~eJ-:i M1r1~uuu~-:i" m1mh~ty
the region. ur1~~"fl'VlTir1-:ir1~uuu i~:w~-:iu~m1ni
Mrs. Tuan Leekpai's image as a canvasser was perceived 19i1 n m-:itl1 r111:w ~ eJ-:i f11jU qim'IJ eJ-:i1.h.,
differently from that of other canvassers by people in general. She 1-Jlf117:W'151 ti m~el'illfl Nal!fljiJl v-:i ~" a -
is not an influential person, a community leader, nor a government O Vet ' Q./ " a "
'Vl7'11'Ul'Vl U'Vl'U\911 U'Vl'U'\Aljjfl 'ttj eJfll'illl 1~
servant, merely an ordinary housewife and uneducated vendor.
,a Q./ :;~ 11
'\Aljjflf17jtiJeJ,:j'W~'U7 Url~\91,:jiJ'UUr!1
Her success as a canvasser came from her love for her
son, her consistent relationship with the villagers and her special 1J'V11Jl'Vl'IJeJ,:j'l11fl~ U'U'UUrl~fl '1)6 .,:
ability to deal with people and manage her work enabling her to i!u"11mn11mt1 U\9lfl~1-:inu 1tl u\911u.f{~ ;,

utilize political resources wisely. QJ Q./ dl dl d d
fl.,U'U'U:Wfl'il~'Uflfl,:j'l.Jflflrl'Vlltl'U "'lfltl Uo: